About Pxel

I've spent 10+ years building everything from enterprise ecommerce to design systems. Now I'm bringing that professional-grade expertise to small businesses.

My Story

I founded Pxel with a clear mission: bring enterprise-level web development to small businesses. You're not hiring a beginner—you're getting 10+ years of experience building sophisticated web applications.

Based in Auckland's Ellerslie area, I've worked on everything from large-scale ecommerce platforms to custom web applications. Now I'm choosing to focus on small businesses, delivering the same professional-grade quality at accessible prices.

My approach combines strategic thinking with enterprise-level technical expertise, ensuring that every website I create not only looks great but also scales with your business. You'll work directly with me from start to finish.

50+
Projects Completed
100%
Client Satisfaction
Direct
Personal Service

Experience & Capabilities

Over the past 10+ years, I've built a diverse range of web projects. Here's the expertise I bring to every small business project:

B2B & B2C Websites
Full-featured websites for both business and consumer audiences with custom functionality and integrations.
Large-scale Ecommerce
Enterprise-level ecommerce platforms with complex product catalogs, payment integrations, and inventory management.
Brochure & Marketing
Beautiful marketing sites designed to convert visitors with strategic design and optimized user flows.
Design Systems
Comprehensive component libraries and design systems that ensure consistency and scalability across projects.
Single Page Applications
Modern SPAs with dynamic content, real-time updates, and smooth user experiences using latest frameworks.
Custom Web Apps
Bespoke web applications with complex business logic, API integrations, and advanced functionality tailored to specific needs.

My Values

The principles that guide everything I do and every relationship I build.

Strategic Focus
We believe every website should have a clear purpose and strategic direction that aligns with your business goals.
Client Partnership
We work closely with our clients as partners, ensuring your vision and expertise guide every decision.
Creative Solutions
Every business is unique, so we craft custom solutions that reflect your brand and serve your specific needs.
Quality Commitment
We're committed to delivering exceptional quality in every project, from initial concept to final launch.

My Methodology

A proven approach that ensures every project delivers exceptional results.

1
Discovery & Strategy

I begin every project by deeply understanding your business, target audience, and goals. This discovery phase includes competitor analysis, user research, and strategic planning to ensure I'm building the right solution for you.

2
Design & Development

My design process focuses on creating user-centered experiences that reflect your brand identity. I develop responsive, fast-loading websites using modern technologies and best practices for optimal performance and SEO.

3
Testing & Launch

Before launch, I conduct thorough testing across devices and browsers to ensure everything works perfectly. I also provide training and ongoing support to help you manage and grow your online presence.

Ready to Work Together?

Let's discuss how we can help bring your vision to life and grow your business online.

Start Your ProjectView Our Work